Kern Media knows eCommerce SEO 并且可以通过确保你的网站有适当的技术SEO来帮助你的网站增加流量和在线销售, 独特/优化的内容和有效的内部链接实践,不仅可以帮助搜索引擎排名您的电子商务网站更高, but also create a better experience for your target customers. See what years of SEO experience can do for your business.
Framework for Success with ECommerce SEO
Any eCommerce marketing program needs a framework for success. With SEO + Inbound Marketing, goals are just as critical. Kern Media使用以下框架来优化电子商务网站, help online retailers grow traffic, and ultimately grow revenue. After all…that’s the bottom line.
Define Your SEO Goals
Your primary goal is to increase revenue, not vanity metrics, and Kern Media has a laser focus on revenue. 增加流量通常是实现收益目标的必要条件,但它并不止于此. 我们专注于质量,通过所有的优化努力,以创建一个值得信赖和有吸引力的网站,为用户和搜索引擎.
Define Your Target Customers
成功的电子商务营销活动始于了解你的理想客户, their buying cycle, their questions, their pain points, and how to win their trust. 为你的电子商务营销努力开发有洞察力的“受众角色”将有助于确保你的内容与你的目标客户保持一致. Kern Media使您可以轻松定义目标客户,以便根据他们的需求定制您的内容并增加您的销售额.
Improve ECommerce Technical SEO
电子商务SEO要确保搜索引擎只索引应该被索引的高质量页面是很棘手的. Kern Media has the experience to handle faceted navigation, robots crawl efficiency, 站点地图优化和其他方面的SEO技术与精通…所以你不必! 电子商务的技术SEO不是你每晚在床上研究的东西. Hire an expert.
Ensure Unique/Quality Content
Every indexable, 以营销为中心的页面应该提供独特的内容,不仅有助于为您的网站访问者提供价值, but also search engines. Ensuring that your product pages have unique descriptions, your category pages have unique text to curate products, 你的文章内容是独一无二的,这是帮助你的网站排名更好、增加转化率的第一步.
Leverage Content Marketing to Educate Customers
For eCommerce SEO to be truly effective (long-term), 网站必须专注于教育潜在客户(利用每一个机会),提供有资源和有用的内容,以赢得信任, credibility, 参与度是搜索引擎在考虑你的网站排名时所考虑的信号. 这种“内容营销”的方法会带来用户喜爱的高质量网站,并在搜索引擎中排名靠前.
Ask yourself these questions:
- 除了简单的产品网格和过滤器之外,类别页面是否为潜在买家提供了顶级产品和其他有用的资源?
- 产品页面是否提供了网络上其他地方没有的独特描述, 并提供独特的见解,使每个产品值得购买?
- 你的电子商务网站是否有一个博客策略来帮助潜在客户在产品之间做出决定, offer commercial solutions for question-based queries, 了解你所在行业的最新商业趋势?
- 你的电子商务网站是否提供购买指南,帮助用户找到最适合他们需求的产品(并帮助增加你的电子邮件营销列表)??
If you answered “No” to any of them, 那么你就有一个明确的机会来改善和发展你的电子商务业务,尤其是电子商务SEO. 让你的网上商店具有“粘性”,让潜在客户在研究和购买他们需要的产品时首先想到你. This approach will help your site with better user engagement, attracting more links, more referrals, more sales, and better search engine rankings.
Don’t sell…educate.
We’ll Do Great Things…Want Proof?
Dan比我认识的任何人都更了解在线营销、SEO和内容营销. During our projects together, Dan was consistently able to increase traffic, time-on-site, user engagement and conversion. 我们最令人印象深刻的成就之一是在12个月内将三个电子商务网站的自然搜索收入翻了一番. Time spent listening to Dan’s advice is time well spent. – Corey Hartford
Request a Free ECommerce SEO Consultation
Let’s talk about your eCommerce site. 我在优化电子商务网站和增加有机搜索流量和收入方面有多年的经验. Set up a free phone consultation.